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Saturday, 7 March 2009

Hotpoint and the Environment

Hotpoint are one of the most environmentally aware kitchen appliance manufacturers out there at the moment. I think that all the big companies are going that way- there is increasing pressure from government and new legislation and the consumers are often far more aware of their carbon footprint these days than they were, say, 15 years ago.

Features like A+ rated appliances from Hotpoint as well as eco-cycles on their washing machines are just a couple of things that show that Hotpoint is doing its bit to go as green as they can.

Wednesday, 26 November 2008

Aqualitis DPS Washing Machine from Hotpoint

The most recent release from Hotpoint is the new Aqualtis DPS washing machine. The specific characteristics of this washing machine that Hotpoint claims make it different from other washing machines are its extra large door, the tilted drum, the 7.5kg load capacity and its specialised duvet cycle. 

7.5kg capacity is pretty big- 50% bigger than most washing machines actually, which is great if you need a load capacity that big- great for large families I expect. The duvet cuycle is particularly useful from my point of view because although they don't need washing that often, hauling them off to the dry cleaners when they do need it can be pretty expensive and  time consuming, so that's good. If you already have one, let me know what you think of it.

Sunday, 14 September 2008

Hotpoint Working Together with Childline

One thing that I did not know about Hotpoint until recently was that they support the NSPCC's Childline support number. I only found out because a customer mentioned it to me when browsing for a new washing machine. I suppose it makes sense. Hotpoint is a household name and by sponsoring Childine, they are helping households. I checked it out and Hotpoint have raised almost £390,000 this year through sponsorship and fundraising. It's really nice when such a big company gives back a little.

Monday, 14 July 2008

Hotpoint - Story of the Uk's Best Selling Kitchen Appliances

The Hotpoint Electric Heating Company was formed in 1911 and now Hotpoint is a household name for kitchen appliances such as dishwashers, fridge freezers and washing machines.
In 1920 Hotpoint and GElectric of the United States established the Hotpoint Electric Appliance Company Limited to market branded goods in the UK. In 1929, Hotpoint became a part of GEC group. Hotpoint was a brand of GEC and in 1989 merged into a new division named General Domestic Appliances. GE then purchased a 50% share, and in 1998 was to become GDA Applied Energy.
Hotpoint is now part owned by Merloni, founded by Aristide Merloni as Industrie Merloni in 1930. The company didn't originally produce appliances but soon created a range of appliances branded Ariston.
In 1985, Merloni bought Indesit, they were competitors in Italy at the time, but Merloni did not have the european presence that Indesit had gained. Back in 2005 Merloni was renamed Indesit Company, as Indesit was the most recognisable brand under their control.
Indesit Company had a 14% slice of the white goods market in 2007. This comprises of appliances like washers, dryers, refrigeration, dishwashers and built in products too. Ovens, hobs and cooker hoods are a large part of this market now, especially with the European trend of built-in kitchens becoming ever more popular.
Sales tipped €3.4 billion last year, and the group produced over 16 million kitchen appliances in over 30 markets around the world. The group is second only to Electrolux for production of appliances in Europe. They currently employ over seventeen thousand people.
The one thing that seems to keep Hotpoint at the top of the sales table is the ability they have to look after customers post-purchase. Many a brand has fallen down due to inadequate response times, poor timescales for service and repair, and high product failure rates. Playing to the economies of scale they benefit from, Hotpoint have over the years installed a dependable back-up network. More homes have a Hotpoint appliance than any other brand, and they back this up with the biggest after-sales service operation in Europe. With appliances having a life span of around 4 years on average, this is an important factor when today's consumers are making a considered purchase.
Hotpoint's current philosophy is about intelligent ideas, and the brand pushes the suggestion they combine 'advanced technologies with common sense'.
Another area that Hotpoint are concentrating on, is the environment. Every year they are building a reputation as a brand who are towards the front of innovation with regards to energy performance. Features such as A%2B in energy efficiency and Eco Cycles and settings help the consumer decide to take a Hotpoint model into their home. The Eco LED indicator on the Aqualtis washing machines will let you know if you have made energy savings of up to10% through modifying the temperature or spin speed of your selected wash cycle.
Some of the modern features of Hotpoint appliances include ideas like faster programmes than other manufacturers and silent operation. The new 'Baby Cycle' has been specially designed for stains associated with babies.

Friday, 4 July 2008


I have a Hotpoint wine cooler at home and it's doing the job very well (although it gets too much use my partner would say).

I will start to right some blog on Hotpoint appliances as I have sold them for a few years now. Please email me if you have any comments.